I am Ibrahim Mbithi, a Digital Commerce & Transformation Professional.
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I am self-motivated, innovative and results-driven Digital Commerce Professional with business and technology background in entrepreneurship and e-commerce challenges. Passionate about people, teams, learning and organizational leadership in international/multicultural team settings using technology, innovation and agile ways of working. In the past 16+ years, I have successfully led global solution development and project management bringing together IT, customer service, supply chain, e-commerce, sales and marketing cross-disciplinary teams through all phases of strategy & analysis, design and execution. Previously, I studied at global universities and gained solid experience in startups, small medium enterprises and corporate settings to be able to get things done and deliver results. Always curious and convinced about lifelong learning and ideas as an enabler for self-improvement (growth mindset) in innovation, digital marketing and commerce. I am enthusiastic about ethical use of emerging technologies like artificial intelligence (e.g. ChatGPT, Gemini etc.) in digital commerce decision-making and improving quality of life for everyone. I am a LinkedIn Top Voice E-Commerce (2024) and Adobe Commerce Champion Class 2025/2026.
competencies & experience
competencies & experience
Core Competencies / Skillsets / Knowledge: Digitalization & Transformation, Search Engine Advertising (SEA), Search Engine Optimization (SEO), Advertising (Pay-per-Click), Direct-to-consumer (D2C), Business-to-Business (B2B), eCommerce & Sales, Domain strategy, webshop/e-shop management, domain name management, website management, Project Management, Business Development, Financial Analysis / ETFs, Digital Strategy & Innovation, Business Analytics, Business Process Management, Startups, Product Experience Management (PXM), Content Marketing Strategy, Customer Relationship Management (eCRM), Web Analytics, M&A
Tools & solutions proficiency/experience: SAP Commerce Cloud (SAP Hybris), Adobe Commerce Cloud (Magento), SAP Analytics Cloud, Salsify, Content Management System (Drupal, Wordpress, WHMCS), SEMRush, Celum, Atlassian (Confluence, Jira), Veeva, Google Marketing Platform (Analytics, Ads, Tag Manager, Looker/Data Studio), MS Office 365, Google Workspace, Product Information Management (PIM), Digital Asset Management (DAM), Digital Shelf Analytics (Profitero, Stackline), Amazon Vendor Central, LAMP, DNS, MailJet, SAP FICO ECC6.0, e-Store Media, Adobe Experience Manager, Adobe Analytics, Power BI
Project management methodologies: Agile, Scrum (Product Owner), PRINCE2 in Project Management, Design Thinking, Objective Key Results (OKRs)
Industry experience: Automotive, Fast Moving Consumer Goods (FMCGs), Healthcare, Manufacturing, Management Consulting, Advertising, Financial Services, Startups
Education: Executive Education Program in Business Analytics (The Wharton School, University of Pennsylvania), Master of Business Administration International Business/Finance/Marketing (Schiller International University), Bachelor of Arts in Economics, Statistics & Mathematics (Jacobs University Bremen), Diploma Information Communication Technology & Management Information Systems (Starehe Technical Training Institute)
Language proficiency: English, German, Kiswahili, Kikamba, French (basic)
Certificates/skills:
Amazon Ads for Retail Advanced Certification & Amazon Ads Foundation Certification
Professional Scrum Product Owner I (PSPO I)
PRINCE2 Practitioner Certification in Project Management
Großes Deutsches Sprachdiplom (GDS) C2 / German Language Diploma (C2) Goethe Certificate C2
Adobe Certified Professional - Adobe Commerce Business Practitioner
Google Data Analytics Professional Certificate
Wharton Business Analytics Program: From data to insights (Executive Education Program)
IBM Data Science Specialization Certificate
SAP Certified Commerce Cloud Business User
The fundamentals of digital marketing with Google
Google Ads & Analytics Qualified Individual Certificate
Cisco Certified Network Associate - Networking
Additionally I have been learning my skills from experts at leading learning institutions and platforms such as Coursera, LinkedIn Learning, Google, SAP, CISCO, Microsoft, IBM, Hasso Plattner Institute, Constructor University, Axelos, Kassel University, Goethe Institute, Starehe School and Adobe among others.
Work experience (past + present): Global Solution Owner Digital Commerce & Project Lead Sales (MANN+HUMMEL), Senior E-Commerce Manager Customer Content & Product Experience Management DACH (Reckitt), Global Branded Webshop Manager & Digital Transformation/Digitalization Lead (Freudenberg Home and Cleaning Solutions), SAP Specialist Finance/Controlling/Commerce PMO (SRH SAP Competence Center), Entrepreneur, Managing Director & Business Owner (IAN MEDIA), Project Manager/Founder/Director (YVD Internet), Business Analyst / Consultant & PMO (ISG), Business Development EMEA (TEQPORT), MBA Dissertation (Vanguard), Portfolio Analyst (Bluestone), Ethical Information Analyst (Covalence), Student Assistant (Jacobs University), Research Assistant (Bremer Energie Institute), Team Assistant (Nation Media Group), Placement Project (680 Hotel Nairobi) etc...
E-Commerce Industry Events attended: Diconium, Kantar Digital Commerce Europe, eTail, NamesCon, CloudFest, B2B Online Europe etc.
Media interviews:
Stuttgarter Zeitung (27th November 2025): https://www.stuttgarter-zeitung.de/inhalt.migration-in-ludwigsburg-mann-hummel-ohne-internationale-mitarbeiter-geht-es-nicht-mehr.8c4a5896-43b0-4eed-9a24-d338e41f182d.html
Schiller International University (2025): https://www.schiller.edu/alumni-spotlight/ibrahim-mbithi-how-schiller-education-shaped-my-global-mindset-and-cross-cultural-problem-solving-skills/
Thank you for visiting my personal official homepage mbithi.com.
©All rights reserved 2025. Ibrahim Mbithi, Rhein Neckar Metropolitan Region / Heidelberg, Germany. Contact e-mail address: ibrahim@mbithi.com. All trademarks and brands mentioned on this website are for illustration purposes and belong to their respective owners. All opinions on this website are my own and not current or past employers.
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