Ibrahim Mbithi | Digital Commerce & Transformation Professional | Lifelong learning | Germany

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I am Ibrahim Mbithi, a Digital Commerce & Transformation Professional.

I am self-motivated, innovative and results-driven Digital Commerce Professional with business and technology background in entrepreneurship and e-commerce challenges. Passionate about people, teams, learning and organizational leadership in international, interdisciplinary and multicultural team settings using technology, innovation and agile ways of working to solve big problems. In the past 16+ years, I have successfully led global solution development and project management bringing together IT, customer service, supply chain, e-commerce, sales and marketing cross-disciplinary teams through all phases of strategy & analysis, design and execution. Previously, I studied at global universities and gained solid experience in startups, small medium enterprises and corporate settings to be able to get things done and deliver results. Always curious and convinced about lifelong learning and ideas as an enabler for self-improvement (growth mindset) in transformation, innovation, digital marketing and commerce. I am enthusiastic about ethical use of emerging technologies like generative artificial intelligence (e.g. ChatGPT, Gemini etc.) in digital commerce, decision-making and improving quality of life and value for everyone. I am a LinkedIn Top Voice E-Commerce (2024), Adobe Commerce Champion Class 2025/2026 and volunteer Corporate Influencer talking about everything digital commerce, learning and career opportunities at my employer MANN+HUMMEL.

I'm curious to connect with fellow digital commerce professionals, entrepreneurs, futuristic thinkers and lifelong learners. Sharing good book recommendations is always welcome.

competencies & experience

Core Competencies / Skillsets / Knowledge: Digitalization & Transformation, Search Engine Advertising (SEA), Search Engine Optimization (SEO), Advertising (Pay-per-Click), Direct-to-consumer (D2C), Business-to-Business (B2B), eCommerce & Sales, Domain strategy, webshop/e-shop building & management, web application development, domain name management, website development & management, Product Management, Project Management, Business Development, Financial Accounting, Controlling, Exchange Trade Funds / Passive Funds, Digital Strategy & Innovation, Business Analytics, Business Process Management, Startups, Product Experience Management (PXM), Content Marketing Strategy, E-Mail Marketing, Customer Relationship Management (CRM), Web Analytics, Mergers & Acquisitions

Tools & solutions proficiency/experience: SAP Commerce Cloud (SAP Hybris), Adobe Commerce Cloud (Magento), SAP Analytics Cloud, Salsify, Content Management System (Drupal, Wordpress, WHMCS), SEMRush, Celum, Atlassian (Confluence, Jira), Veeva, Google Marketing Platform (Analytics, Ads, Tag Manager, Looker/Data Studio), MS Office 365, Google Workspace, Product Information Management (PIM), Digital Asset Management (DAM), Digital Shelf Analytics (Profitero, Stackline), Amazon Vendor Central, LAMP (Linux Apache MySQL PHP), DNS, MailJet, SAP FICO ECC6.0, e-Store Media, Adobe Experience Manager, Adobe Analytics, Power BI, Python etc.

Project management methodologies: Agile, Scrum (Product Owner), PRINCE2 in Project Management, Design Thinking, Objective Key Results (OKRs)

Industry experience: Life Sciences, Automotive, Fast Moving Consumer Goods (FMCGs), Healthcare, Manufacturing, Management Consulting, Advertising, Financial Services, Startups

Education: Executive Education Program in Business Analytics (The Wharton School, University of Pennsylvania), Master of Business Administration International Business/Finance/Marketing/IT Applications (Schiller International University), Bachelor of Arts Interdisciplinary in Economics, Statistics, Communications, Astrophysics & Mathematics (Jacobs University Bremen), Diploma Information Communication Technology & Management Information Systems (Starehe Technical Training Institute)

Language proficiency: English, German, Kiswahili, Kikamba, French (basic)

Certifications/skills:

Google Digital Marketing & E-Commerce Professional Certificate
Amazon Ads for Retail Advanced Certification & Amazon Ads Foundation Certification
MANN+HUMMEL Leading without authority I-III (Leading high performance teams, Unleashing your leadership strengths, Having difficult conversations)
Professional Scrum Product Owner I (PSPO I)
MANN+HUMMEL Citizenship Data Scientist Program in Power BI
PRINCE2 Practitioner Certification in Project Management
Großes Deutsches Sprachdiplom (GDS) C2 / German Language Diploma (C2) Goethe Certificate C2
Adobe Certified Professional - Adobe Commerce Business Practitioner
Google Data Analytics Professional Certificate
Wharton Business Analytics Program: From data to insights (Executive Education Program)
IBM Data Science Specialization Certificate
SAP Certified Commerce Cloud Business User
Business Process Model Notation & Founding a Startup in IT Sector
The fundamentals of digital marketing with Google
Google Ads & Analytics Qualified Individual Certificate
Cisco Certified Network Associate - Networking

Additionally I have been learning my skills from experts at leading global learning institutions and platforms such as Coursera, LinkedIn Learning, Google, SAP, CISCO, Microsoft, IBM, Hasso Plattner Institute, Constructor University, Axelos, Kassel University, Goethe Institute, Starehe School and Adobe among others.

Work experience (present): Global Solution Owner Digital Commerce & Project Lead Sales / Digital Transformation (MANN+HUMMEL)

Past: Senior E-Commerce Manager Customer Content & Product Experience Management DACH (Reckitt), Global Branded Webshop Manager & Digital Transformation/Digitalization Lead (Freudenberg Home and Cleaning Solutions), SAP Specialist Finance/Controlling/Commerce PMO (SRH SAP Competence Center), Entrepreneur, Managing Director & Business Owner (IAN MEDIA), Project Manager/Founder/Director (YVD Internet), Business Analyst / Consultant & PMO (ISG), Business Development EMEA (TEQPORT), MBA Dissertation (Vanguard), Portfolio Analyst (Bluestone), Ethical Information Analyst (Covalence), Student Assistant (Jacobs University), Research Assistant (Bremer Energie Institute), Team Assistant (Nation Media Group), Placement Project (680 Hotel Nairobi) etc...

E-Commerce Industry Events attended: Diconium, Sess10n, Kantar Digital Commerce Europe, eTail, NamesCon, CloudFest, B2B Online Europe, Adobe Champion Forum and many others.

Github Page: https://github.com/mabrahamm

Media Interviews & Engagements:

Stuttgarter Zeitung (27th October 2025): https://www.stuttgarter-zeitung.de/inhalt.migration-in-ludwigsburg-mann-hummel-ohne-internationale-mitarbeiter-geht-es-nicht-mehr.8c4a5896-43b0-4eed-9a24-d338e41f182d.html

Schiller International University (2025): https://www.schiller.edu/alumni-spotlight/ibrahim-mbithi-how-schiller-education-shaped-my-global-mindset-and-cross-cultural-problem-solving-skills/

Schiller International University (2015): Career Talk & Startups Starting & founding a business in Germany | PDF

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